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SMI: Vibrant July Gets Ad Spend Market Back on Track

SMI: Vibrant July Gets Ad Spend Market Back on Track

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James Fennessy

Publish date

August 26, 2015

Channel

Jack Myers TomorrowToday Economics

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SMI Spend Trends
4 28 44

Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

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4 28 44
James Fennessy photo

James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

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