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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
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By James Fennessy August 26, 2015

SMI: Vibrant July Gets Ad Spend Market Back on Track

Jack Myers TomorrowToday Economics Archive and SMI Spend Trends Archive
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Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

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James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

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