A story just appeared in BuzzFeed News titled "The Publisher of Newsweek and The International Business Times Has Been Buying Traffic And Engaging In Ad Fraud." The story looks at the work of a company called Social Puncher, a consulting firm that investigates online ad fraud, and an analysis done of advertising for the Consumer Financial Protection Bureau (a U.S. government agency) that ran on the digital platform of the International Business Times (whose parent is the Newsweek Media Group).
Sourced Traffic -- Buyer Beware!
