Local advertisers have historically faced measurement challenges, especially in smaller markets where the data was often unstable and volatile. Spectrum Reach has taken a pro-active approach to solving this vexing issue by partnering with Comscore for their local television advertising measurement.
Spectrum Reach Sees More Stability in Local Measurement With Comscore
![Spectrum Reach Sees More Stability in Local Measurement With Comscore](/media/articles/iStock-1181557977777.jpg.550x380_q85_box-0%2C148%2C564%2C540_crop.jpg.webp)