Local advertisers have historically faced measurement challenges, especially in smaller markets where the data was often unstable and volatile. Spectrum Reach has taken a pro-active approach to solving this vexing issue by partnering with Comscore for their local television advertising measurement.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
