How can you get more value from your digital investment? Considering that 2017 is supposed to be the first year that more advertising media money was channeled to digital venues than television outlets that is a question that should concern every responsible advertiser -- especially since, according to a 2016 study cited in a recent LinkedIn article by Dr. Augustine Fou, as little as .29 cents on every digital dollar goes to delivered advertising. Even if full commissions were paid, .85 on every television dollar (and every other more traditional media) is working media money. Put another way, out of the starting gate, digital can be at a three-to-one disadvantage.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.