One of my favorite quotes from the great Jeremy Bullmore goes as follows: “People build brands the way birds build nests. Through the straws and scraps they chance upon.” It’s a wonderful summation of how it’s people who build brands -- and why all channels, all the straws and scraps -- have to work together, to fit together to build the whole. There’s a lesson too for how we work.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
