The amount of video viewing on traditional TV sets vastly outweighs what's watched on other devices -- and more than half the reach that a campaign gets from streaming viewership is incremental to what is garnered from linear TV. Those are just two of many insights to be found in Effectv's just released TV Viewership Report. The researchers at Effectv collected and analyzed aggregated viewership data from more than 29 million households whose members watched more than 15 billion hours of TV and from more than 20,000 multiscreen campaigns garnering over 1.5 billion impressions.
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