During the seemingly never-ending Super Bowl presentation last Sunday, there was as always equally endless online chatter about the commercials. Common threads throughout the night included genuine, heartfelt stories from tech companies, nostalgia-filled ads from brands like Doritos and sizzling spots for upcoming and highly anticipated Marvel movies (Avengers: Endgame, Captain Marvel). While many previously underrepresented groups were included in the dozens of new commercials seen by an estimated 100 million-plus viewers, though, Hispanics -- the fastest-growing consumer market -- practically went unseen from beginning to end. We make up 17% of the United States population, so you would think we’d get more than an appearance from Cardi B in a Pepsi ad (above). Heck, there were more robots shown in ads then Hispanics.