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Sports Unbundled logo
Sports Unbundled logo

Super Bowl Advertising Scores Big in Delivering Multi-Platform R-O-I

  • # advertising

  • # video game

  • # social networking service

Super Bowl Advertising Scores Big in Delivering Multi-Platform R-O-I

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Robert DiGisi photo

Robert DiGisi

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Sports Unbundled

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TV / Video Download NBCU InSites

NBC isn't getting $6.5MM for Super Bowl ads simply because of the large audience. It's long been established that people pay attention to these ads more than any others. They are expecting to be entertained. They will discuss the ads with friends and see post game segments on morning shows. In the past ten years or so, the degree to which people pay attention has risen even higher. The added value for the advertiser is that people engage with Super Bowl ads as they do with movie releases (many even have trailers) and each tidbit and the final products are shared via social media. Online engagement is a proxy for endorsement. Is there anything better for the brand or the agency? Well, maybe WonkaVision -- where Willie Wonka showed us you can just reach into a screen and pull out the chocolate.

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Robert DiGisi photo

Robert DiGisi

Rob is the Founder and President of Iron Horse Marketing, a boutique sports marketing consultancy focused on launching new ventures, partnership marketing and strategic development. A veteran sports, leisure and experiential marketing executive, Rob has crea… read more

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  • # Procter & Gamble

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
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Future of Men
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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