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For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

NY Interconnect Gets Ready for an Advertising Slam Dunk

NY Interconnect Gets Ready for an Advertising Slam Dunk

Super Bowl Advertising Scores Big in Delivering Multi-Platform R-O-I

Super Bowl Advertising Scores Big in Delivering Multi-Platform R-O-I

USA Today's Super Bowl Ad Meter: A Pop-Culture Conversation in Itself

USA Today's Super Bowl Ad Meter: A Pop-Culture Conversation in Itself

Contributors

Robert DiGisi

Robert DiGisi

Rob is the Founder and President of Iron Horse Marketing, …

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