APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

For decades sports has been the most prominent cultural platform with the power to engage audiences of all types. In 2021, 95 of the top 100 television programs were sports events. With increasing digital engagement, the emergence of sports wagering and other technological advances, the approach to this platform by fans, brands, communities, governments and investors is changing rapidly every day. This space will examine how these stakeholders use sports to sell a product, convey a message, alter a perception, change a preference or simply just be there when memories are formed.

Become A Thought Leader

SHARE YOUR THOUGHT LEADERSHIP ARTICLES WITH 20,000 INDUSTRY PROFESSIONALS AND HAVE THEM ARCHIVED IN THOUGHT LEADERS

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.