Super Bowl LI: A Game of Firsts and Fives

New Englandamp8217s Tom Brady and Bill Belichick are aspiring to become the first quarterback and coach combo to win five Super Bowls together It would be an accomplishment that would erase from the record book Terry Bradshawamp8217s and legendary Pittsburgh Steelers coach Chuck Nollamp8217s total of four Super Bowl titles each Bradshaw will be on hand to sprinkle in tales and humor during his studio gig on Foxamp8217s pre and postgame show Should be pricelessA New England win would of course result in the deliciously awkward moment of NFL Commissioner Roger Goodell handing the Vince Lombardi trophy to Patriots owner Robert Kraft Perhaps Goodellamp8217s Deflategate nemesis Brady may pick up MVP hardware amidst the bubbly Talk about deflatingOr will Falcons QB Matt Ryan and wide receiver Julio Jones work their magic and upset the team most of America outside of the sixstate region in the Northeast envies and loathes bringing the first NFL championship to Atlanta and the first man of home repair Falcons owner Arthur Blank The Home Depot cofounder is upgrading the roost for his Falcons next season as their home perch migrates from the Georgia Dome to MercedesBenz StadiumIf their health permits Super Bowl LI will see the first couple of Houston become the first former President and First Lady to tag team the coin toss as George HW Bush and wife Barbara will help with the ceremony at NRG StadiumKantar Media estimates that the cost of the average 30second commercial in the Super Bowl has doubled over the past decade and reached 48 million in 2016 With Fox peddling inventory across its broadcast streamcast on Fox Sports Go and Fox Deportes average unit pricing is said to be cracking the 5 million mark for the first timeAmong the firsttime Super Bowl advertisers are Wendyamp8217s which will put a cold spin on whereamp8217s its competitorsamp8217 beef is found and Tiffany ampamp Co featuring Lady Gaga who will perform during the Pepsisponsored halftime showSpeaking of the luxury jeweler its flagship New York store neighbor is Trump Tower on Fifth Avenue which remains the fulltime home of First Lady Melania Trump and son Barron Husband Donald meanwhile will engage during Foxamp8217s pregame show in his first interview since taking residence in the Oval Office with Fox News Channelamp8217s Bill Oamp8217Reillyamp160amp160The 45th Presidentamp8217s controversial policy on immigrant travel is sparking industry commentary that the Budweiser spotamp160recreating AnheuserBusch cofounder Adolphus Buschamp8217s journey from Germany to St Louis video above might be viewed negatively Really It celebrates an outsize immigrant success story amidst the countless others that have shaped AmericaFor its part Snickers is deriving a lot of attention because it is going to air the first live spot in Super Bowl history during the third quarter with Adam Driver Girls Star Wars The Force Awakens Will viewers be able to discern how the spot differs from its taped counterparts Harkening back to the early days of TV and a practice still in play on radio a live read shouldnamp8217t be perceived as a big deal even if it is happening in the Big Game Is there excess pressure on Driver to deliver Last time I checked onstage performers and newscaster routinely execute their lines in a flawless mannerHyundai is also getting its fair share of press for its spot that will run right after the gun sounds and prior to the start of the trophy presentation The 90second commercial directed by Peter Berg will feature moments of soldiers watching and experiencing the NFL championship from an undisclosed military location In another Super Bowl first the commercial will begin filming shortly after kickoff with cameras rolling throughout the game before the edited version runs in that postgun position Think CBS or TBS incorporating footage from the NCAA menamp8217s championship game into the tournament recap as amp8220This Shining Momentamp8221 plays concluding the March Madness frenzyEditor39s Note For more on Super Bowl LI commercials read Stuart Elliott39s latest column Will Ads During the Big Game Be SuperOn the tech side Fox is working with Intel 360 Replay technology as the teammates introduce the amp8220Be the Playeramp8221 feature for the first time It will present the 100millionplus Super Bowl viewers with a playeramp8217s firstperson pointofview perspective of the field without a camera being attached to the subject The system taps 38 5K cameras spaced throughout NRG Stadium along with Intel servers in a control room inside the venue The images when linked together will showcase a 3D moment of what Tom Brady or Falcons QB Matt Ryan see as they survey the field before hitting Julian Edelman or Julio Jones with a TD passamp160 You can get a flavor for whatamp8217s to come from this Intel spot featuring mundane moments involving amp8220Tom Terrificamp8221 that will run in the Super Bowlamp160amp160Virtual reality is also part of the Super Bowl game plan for the first time Those accessing the Fox Sports VR app will find themselves in a amp8220virtual suiteamp8221 where they will be able to select views depicted from a halfdozen cameras positioned around NRG Stadium Partner LiveLike also plans to capture four VR highlights per quarter which will be available in near realtimeAs to the outcome the drive for five is alive Even though Atlanta sports the eighthhighest scoring offense in NFL history Belichickamp8217s leagueleading scoring defense thaws Matty Ice a few times in the red zone holding the Falcons to field goals Brady works his short horizontal passing game magic and Mr Bundchen and his coach lift the Lombardi Trophy for a record fifth timeamp160 You heard it here firstClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of 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Super Bowl LI: A Game of Firsts and Fives

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