Guess which medium is forecast to grow the fastest and which to decline the most in the next four years. I'll bet you can't guess either. According to MyersBizNet's 29th Annual Marketing & Advertising Data and Spending Forecast, the fastest growing media category is television! While broadcast network television ad spending is forecast to increase 12% and cable network TV by 9.3% between 2016 and 2020, both driven by digital growth and well below several other media categories, the TV business overall will be the beneficiary of growth from $624 million in 2016 to a projected 2020 total of $7.7 billion in interactive/addressable/VOD television advertising investments.
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