Don’t assume that the Association of National Advertisers' (ANA) First Look report into the initial results of its Programmatic Media Supply Chain Transparency Study is just another waterfall study that says advertisers don't know where all their money is going in the programmatic ecosystem and that it confirms marketers continue to waste billions in the programmatic supply chain. Spoiler alert: It does say that, but there is so much more!
Sustainability Should Be Reason Enough to Reconsider Programmatic Media
