According to a recent study conducted by MAGNA's Media Trials unit and Audacy, aligning with listeners' rituals and daily routines creates positive environments for advertisers, resulting in improved brand favorability, search intent and purchase intent. The study -- Aligning with Rituals: The Contextual Foundation of Audio -- analyzed the impact of genre and ritual-based contextual alignment on weekly audio listeners from a representative online panel. The participants were randomized into exposed or control groups and selected content to listen to for approximately 30 minutes.
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