Madison Avenue's self-destructive practices need to come to an end! In the wake of a decade or more of marketing cost reductions, CMOs have lost credibility and power; procurement departments have confused benchmarking with marketing, and demoralized agencies have seen their capabilities severely compromised through downsizings, juniorizing and Scope of Work inflation.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.