Ten Reasons Why The Next Facebook & Google Combined will Either be Hearst, Meredith, Conde Nast or Time Inc. - Steve Blacker - MediaBizBloggers

1 Each of the above media companies have millions of paid subscribers who are brand advocates of their numerous magazines These subscribers cross many different interest levels such as beauty fashion travel cooking etc and cover all key major demos and age brackets Many of these subscribers have had long term relationships with these companies and their brands2 In addition the magazines from these companies are continually capturing new consumers through their newsstand sales3 These magazine companies have huge data bases Email addresses etc of most of their existing subscribers and even newsstand buyers Plus millions of Email addresses4 Every one of their magazines already have existing Web sites and a growing market of APP customers5 They already have strong relationships with major advertisers6 What39s missing is the technology and software to take all of the above to create a huge video social network and search engine from the data and Email addresses these companies already have They require a way to engage consumers to create videos supply personal information and continue to do so on a regular basis7 Thus a proven creative strategy that engages people to participate is another key requirement8 This expertise currently exists and is being launched by a major international digital company in early 2011 This company also has proprietary software that can sort consumer videos by demos geographic location interest levels etc9 This new company has the proven ability to attract consumers to submit videos due to their proprietary and exclusive creative programs and major entertainment company relationships They have done so for a host of major Fortune 500 companies already10 One major magazine company will be offered both a test opportunity and exclusive usage for 9 months The rest will be historySteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Media ReinventionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Ten Reasons Why The Next Facebook & Google Combined will Either be Hearst, Meredith, Conde Nast or Time Inc. - Steve Blacker - MediaBizBloggers

Author

Publish date

Channel

Steve Blacker

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Ten Reasons Why The Next Facebook & Google Combined will Either be Hearst, Meredith, Conde Nast or Time Inc. - Steve Blacker - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Steve Blacker

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies