The Ad Council and Meta Encourage Parents to "Drop the F*Bomb" With Their Kids in New Campaign to Address the Fentanyl Crisis

Drug overdoserelated deaths have skyrocketed in recent years with 2021 seeing a 52 percent increase over the period two years prior The rise in deaths is largely due to the growing presence of synthetic opioids like fentanyl which were involved in an estimated 66 of overdose deaths during this period1 Illegally manufactured fentanyl often appears as a contaminant in illicit powdered drugs and is being used to create counterfeit prescription pills While 80 of Gen Z aged young people 1324 say stress and anxiety are common reasons to misuse prescription medicine 52 report they hadnamp8217t heard of the risk of fentanyl being added to counterfeit pills2In the first half of 2021 fentanyl was identified in 77 of adolescent overdose deaths compared with 13 for benzodiazepines 9 for methamphetamine 7 for cocaine 5 for prescription opioids and 2 for heroin In many instances when young people have come into contact with fentanyl they were not intentionally seeking the drug and often encounter the substance accidentallyquotFentanyl is incredibly dangerous it39s increasingly present in the counterfeit and illicit drug supply and it continues to present a deadly risk to teens and young adults across our countryquot saidamp160Lisa Sherman President and CEO of the Ad Council quotThis is a crisis that unfortunately impacts us every day in every community Informed parents have the ability to play a significant role in keeping our kids safe and it39s our aim through this campaign to ensure they have the tools needed to have honest and effective conversations with their children about fentanylquotMany people including parents of teens and young adults are unaware of the substance39s increased presence and that it is often being laced within other drugs or made into counterfeit pillsamp160Drop the FBombamp160aims to ensure parents and caregivers are accurately informed about fentanyl and its risks so they understand the issue and the urgency of having a potentially lifesaving conversation with their kidsWatch the PSAsamp160httpsdropthefbombcomaboutamp160quotMeta is proud to have led in the creative development of this campaign while using our platform as a vital tool to support parents and caregivers as they have lifesaving conversations with their kids on the dangers of fentanyl We have seen that Meta39s products can complement the work of experts on prevention education and addiction support and will continue to support community groups and experts who lead on this important workquot saidamp160Lindsay Elin VP of Public PolicyParents today are facing a multitude of challenges when it comes to raising teens today and know their children are also feeling stressed and overwhelmed with the pressures of growing up but parents can be reluctant to engage in discussions about substance use with their teen and young adult children They may also lack the information needed to understand the risk fentanyl poses or may not feel that the matter applies to their family Drop the FBomb works to overcome both of these barriers by highlighting the dangers of fentanyl and helping parents understand why the issue is relevant to their families The work encourages parents to have these conversations even if they don39t suspect their children would engage in substance use The creative campaign includes video assets featuring creators who take on the challenge of quotdropping the FBombquot with their children as well as supplementary tools like polls an interactive AR filter and an onplatform content hub designed to educate and engage parents around the issue In addition the campaign also includes a digital destination DropTheFBombcom that provides parents with the facts on fentanyl and tips for starting the conversation with their childrenAdditional efforts from the Ad Council39s holistic approach to the overdose crisis include a recently launched youthfocused campaign funded by Snap and YouTube to educate young adults about fentanyl Real Deal on Fentanyl and a forthcoming effort to help individuals with substance use disorders navigate treatment resources and start their recovery journeyTo learn more about the Drop The FBomb campaign or to access information about the dangers of fentanyl please visitamp160DropTheFBombcomThe Ad CouncilThe Ad Council has a long history of creating lifesaving public service communications in times of national crisis starting in the organization39s earliest days during World War II toamp160September 11thamp160and natural disasters like Hurricane Katrina and Hurricane Sandy and most recently leading the industry39s response to the COVID19 pandemic Its deep relationships with media outlets the creative community issue experts and government leaders make the organization uniquely poised to quickly distribute lifesaving impactful information to millions of AmericansThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive Drunkamp160Smokey Bear Love Has No LabelsThe Ad Council39s innovative social good campaigns raise awareness inspire action and save lives To learn more visitamp160AdCouncilorg follow the Ad Council39s communities onamp160Facebookamp160andamp160Twitter and view the creative onamp160YouTube1Centers for Disease Control and Prevention Provisional Drug Overdose Death Counts amp8211amp160United States Available atamp160httpswwwcdcgovnchsnvssvsrrdrugoverdosedatahtm2amp160Song for Charlie Youth Fentanyl Survey amp8211 Fall 2022 Available atamp160httpswwwsongforcharlieorgpostsongforcharlieyouthfentanylsurveyfall2022Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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The Ad Council and Meta Encourage Parents to "Drop the F*Bomb" With Their Kids in New Campaign to Address the Fentanyl Crisis

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