The Ad Council, in the latest phase of its coordinated public awareness effort tackling the overdose crisis facing America, today announced a parent-focused campaign in partnership with Meta. Emphasizing the prevalence and dangers of fentanyl, the campaign, Drop the F*Bomb, mobilizes and equips parents and caregivers to initiate candid discussions with their teen and young adult children about the drug.
The Ad Council and Meta Encourage Parents to "Drop the F*Bomb" With Their Kids in New Campaign to Address the Fentanyl Crisis
![The Ad Council and Meta Encourage Parents to "Drop the F*Bomb" With Their Kids in New Campaign to Address the Fentanyl Crisis](/media/articles/FBomb.JPG.550x380_q85_box-201%2C0%2C739%2C373_crop.jpg.webp)