One of the biggest trends within the trend of aging is the boomers' desire for simplification and streamlining, and why not? As you age, you develop an increasingly keen appreciation of what matters and what doesn't. What matters is more quality time in a life that's running out of time, and what doesn't matter are the things that get in the way of getting what you want. Those material possessions that used to be a must-have? Now they're things that require time, money, maintenance, and upkeep. If you're marketing to boomers who have had enough with owning stuff, it's time to focus on turn-key solutions.
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