Who doesn’t love “must see TV?” Once upon a time, NBC coined the phrase that came to define appointment viewing — a time to sit down and watch the show that you anticipated all week.
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Clifford (Cliff) E. Marks is president of National CineMedia (NCM), LLC, and National CineMedia, Inc. An advertising, marketing and sales professional for over 30 years, Marks leads the NCM's marketing, sales and advertising and affiliate partnerships di… read more