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By Cliff Marks February 05, 2014

The Big Business of Must-See Programming Happens Every Weekend -- In Movie Theaters

NCM Archive
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Who doesn’t love “must see TV?” Once upon a time, NBC coined the phrase that came to define appointment viewing — a time to sit down and watch the show that you anticipated all week.

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Cliff Marks

Clifford (Cliff) E. Marks is president of National CineMedia (NCM), LLC, and National CineMedia, Inc. An advertising, marketing and sales professional for over 30 years, Marks leads the NCM's marketing, sales and advertising and affiliate partnerships ... read more

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