Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
#

Go to page
The Thought Leaders
The Thought Leaders

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels
Audio InSites
Go to page
Auto InSites Village
Go to page
In the National Interest
Go to page
Jack Myers ThinkTank
Go to page
Madison Avenue Makeover
Go to page
News on the Record
Go to page
Restoring the Soul of Business
Go to page
The Cog Blog
Go to page
Thought Leaders
Go to page
Tomorrow Will Be Televised
Go to page
View from the Grandstand
Go to page
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
Music Notes
Go to page
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Restoring the Soul of Business logo
Restoring the Soul of Business logo

The Dawn of a New Era: The Re-Invention of Marketing

  • # marketing

  • # experience

  • # product

The Dawn of a New Era: The Re-Invention of Marketing

Author

Rishad Tobaccowala photo

Rishad Tobaccowala

Publish date

Channel

Restoring the Soul of Business

Philip Kotler defined marketing as "understanding and meeting customer requirements." Over the past two decades, due in great part to the internet, the power of the customer has increased significantly. We can now search options and prices, share and learn from experiences of others, interact with brands, and get products and services delivered in a myriad of ways at far greater speeds.

Page  of  Prev Next

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Rishad Tobaccowala photo

Rishad Tobaccowala

Rishad Tobaccowala is the author of the bestselling Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins globally in January 2020. It has been described as an "operating manual" for managing people, team… read more

Stay in the know with more from MediaVillage

  • How to Live, How to Grow: Be Kind to Yourself and to Others
  • How to Lead in Today's Landscape

TAGS:

  • # Internet

  • # Google

  • # Amazon

  • # Facebook

  • # business

  • # chief marketing officer

  • # Power

  • # Twitter

  • # Snap Inc.

  • # political campaign

  • # Jeff Bezos

  • # TikTok

  • # The Walt Disney Company

  • # Walmart

  • # television

  • # advertising

  • # marketer

  • # intention

  • # digital media

  • # competitive advantage

  • # Intel

  • # Nvidia

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • The People
  • The Business
  • The Thought Leaders
  • The Programming
  • About Us
  • 2022 Events Calendar
  • 2022 Upfronts, NewFronts, and Podcast Calendar
  • About MediaVillage
MediaVillage white logo
MyersBizNet, Inc.
The People / The Business / The Thought Leaders / The Programming / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2022 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
#

Go to page
The Thought Leaders
The Thought Leaders

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels
Audio InSites
Go to page
Auto InSites Village
Go to page
In the National Interest
Go to page
Jack Myers ThinkTank
Go to page
Madison Avenue Makeover
Go to page
News on the Record
Go to page
Restoring the Soul of Business
Go to page
The Cog Blog
Go to page
Thought Leaders
Go to page
Tomorrow Will Be Televised
Go to page
View from the Grandstand
Go to page
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
Music Notes
Go to page
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up