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Restoring the Soul of Business logo
Restoring the Soul of Business logo

The Dawn of a New Era: The Re-Invention of Marketing

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The Dawn of a New Era: The Re-Invention of Marketing

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Rishad Tobaccowala photo

Rishad Tobaccowala

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Restoring the Soul of Business

Philip Kotler defined marketing as "understanding and meeting customer requirements." Over the past two decades, due in great part to the internet, the power of the customer has increased significantly. We can now search options and prices, share and learn from experiences of others, interact with brands, and get products and services delivered in a myriad of ways at far greater speeds.

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Rishad Tobaccowala photo

Rishad Tobaccowala

Rishad Tobaccowala is the author of the bestselling Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCollins globally in January 2020. It has been described as an "operating manual" for managing people, team… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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