The Death of the Hispanic Adult Demo as We Know It - Jose Tillan-Tr3s: MTV, Música y Más

The latest census study reveals USborn Hispanics now dominate the 1829 adult demographic and are estimated to make up 65 of this demo by 2015 The traditional Hispanic adult demo that we are so familiar with is shifting to become The Hispanic Millennial generation They are US born children of the huge wave of Hispanic immigrants who arrived in the 1980s and 1990s and are redefining the traditional characteristics typically associated with Latinos in the USTr3s MTV Mamp250sica y Mamp225s recently unveiled research that illustrates the significant shift in the attitude and identity of this demo The study under the bold moniker The Death of the Hispanic Adult Demo as We Know It reveals that Hispanic Millennials thru what they call the 39cultural closet39 pick and choose what they add keep and throw out in their livesWhat are they adding to their quotcultural closetquot Hispanic Millennials have added American openmindedness when it comes to relationships they now partner up on their own terms when they want to how they want to and with whom they want to even partners of the same gender They now want to stand out and be noticed a change from their parents generation who tended to be less quotvisiblequot Technology is also being added not just for show but as a way to network and seek jobs In fact they have become the quottech policequot to their older family members Technology has become their quotMillennial turfquot and they attempt to control how much their family members 39invade39 this spaceWhat are they keeping in their quotcultural closetquot Hispanic Millennials are holding on to the quottrinity of Latino culturequot family music and food Their strong family ties are maintained as evidenced by the fact that they are living at home longer Why A combination of the recession and the quotAmericanquot delayed marriagekids lifecycle mentality This group also maintains respect for parental authority unlike many of their nonHispanic Millennial counterparts and they anticipate doing the same with their children although maybe a little less strict Even though they go back and forth between 39arroz con frijoles39 and 39hamburgers39 as well as Lady Gaga and Juanes music and food both play an important role in defining their 39Latinicity39What are they throwing out of their quotcultural closetquot Hispanic Millennials are abandoning class hierarchies and celebrating workingclass virtues This group wants to become heroes healers rescuers as well as small business owners They are also throwing out traditional gender roles women are strong and powerful and can be anything they want to be however they still would like strong men in their lives who can help out around the house This group has also rejected the quotfriends with benefitsquot trend of the overall Millennials preferring oldfashioned reallife romanceamp8230they want the passion Shopping habits have shifted away from the traditional 39family outing39 and fewer of them now prefer to shop with their family or with their childrenThe Death of the Hispanic Adult Demo as We Know It offers insights that take a look at this growing demo through a different lens The more we understand Hispanic Millennials the more opportunities leaders in all sectors of society will have to build an authentic relationship with them By taking the time to take stock of their 39cultural closet39 and truly see them for what they are not for what their parents were we can all make sure that we don39t become 39out of fashion39For more information on this research study contact Luisa Fairborne VP of Advertising Sales for Tr3s MTV Mamp250sica y Mamp225s at 2128463682 or luisafairbornemtvstaffcomJose Tillan is General Manager and Executive Vice President of the newly launched Tr3s MTV Mamp250sica y Mamp225s for the US Hispanic market He can be reached at Josetillanmtvstaffcom

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The Death of the Hispanic Adult Demo as We Know It - Jose Tillan-Tr3s: MTV, Música y Más

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