GENERAL MANAGER & EXECUTIVE VICE PRESIDENT
TR3S: MTV, MUSICA Y MAS
Jose Tillan is General Manager and Executive Vice President of the newly launched Tr3s: MTV, Música y Más for the US Hispanic market. In this position, Tillan leads the overall strategy to build a premiere channel that reflects the bilingual/bicultural lifestyle of 12-34 year old Hispanics living in the United States. He oversees all aspects of the business, including the content strategy and the development of branded entertainment. Based in Miami, Tillan reports into Sofia Ioannou, Managing Director of MTV Networks Latin America, Canada & US Hispanic.
In 2010, Tillan was named one of Billboard's 25 "Latino Power Players" for his achievements as General Manager & Executive Vice President of the former MTV Tr3s channel in the US. Under his leadership, the channel grew ratings, outpaced sales projections, and increased distribution by more than 1 million subscribers in 2009. In addition, Tillan played a key role in the development of key branded entertainment properties and special events. Tillan has also become a voice for the Hispanic community, most recently being featured on CNN Espaňol to reinforce the importance of Hispanic participation in the 2010 Census.
Prior to this position, Tillan was the Senior Vice President of Creative, Content & Music, MTV Networks Latin America, responsible for the image of MTV and VH1 as well as production, programming, content and development. Tillan spearheaded MTV's multi-award winning Unplugged series for MTV Latin America with artists such as Shakira, Mana, Alejandro Sanz, La Ley, Julieta Venegas, Diego Torres and Ricky Martin. Under Tillan's tutelage, the MTV Unplugged CD/DVD releases have generated worldwide sales of over 10 million units and have won various Grammys, Latin Grammys and numerous other awards.
In 2001, Tillan was instrumental in launching the MTV Video Music Awards Latin America (Los Premios MTV), Latin America's premiere award show and the network's highest rated property. While co-producing the VMALA's, Tillan worked with artists such as Carlos Santana, Evanesence, Robbie Williams, The Beastie Boys, Nelly Furtado, KORN, Gustavo Cerati, Lenny Kravitz, Paulina Rubio, Molotov, Dido, Metallica, Paramore, Wisin y Yandel, 50 Cent, Calle 13 and The Black Eyed Peas, among others. Tillan also produced and arranged the opening musical segments for the show, working closely with artists such as Ricky Martin, Juanes, Julieta Venegas, Daddy Yankee, La Ley, Vicentico, Alex Lora, Aterciopelados, Plastilina Mosh and Diego Torres.
Prior to joining MTV Latin America, Jose Tillan was President of MATT Entertainment, a full-service management and entertainment company. Tillan holds a Degree in International Marketing and Business Administration from Florida International University and is a professional musician, arranger, writer and producer.
Tillán has also served as the President of the Florida Chapter as well as a National Trustee for the National Academy of Recording Arts and Sciences (NARAS). In 2007, Tillán was inducted to the Miami Dade College Hall of Fame for his merits in the entertainment field. That same year, he received a Latin Grammy as the Video Producer of Ricky Martin: MTV Unplugged and in 2008 he was awarded once again his second Latin Grammy for Julieta Venegas: MTV Unplugged. He currently serves on the Board of Directors for the National Association of Latino Independent Producers (NALIP) as well as on the President's Council for The Latin Recording Academy (LARAS).
MTV Networks Latin America, US Hispanic and Canada, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company's portfolio of entertainment brands which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America and Tr3s: MTV, Música y Más the US as well as Viacom Networks Brazil. Additionally, the portfolio includes MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: www.MTVla.com, www.Mundonick.com, www.Vh1la.com, www.Vh1Brasil.com.br, www.tr3s.com, www.mtv.ca and www.nickcanada.comas well as through its broadband and community sites: www.mtvrevolution.com, www.mundonick.com/nickturbo and www.lazona.com.
The insights you need, in your inbox daily