The Great Attraction

Acquisition Three factors that get people to join companies or make the initial purchaseMoney Talent makes decisions to join a company in part because of financial factorsamp160 A brand that allows someone to save or make money is one to gain trial Incentives matter to get people on boardFame One joins a company that is well known or a company that will allow one to become famous or be recognized for their work Brands that have good stories provenance and history or are known to treat customers like royalty are more likely to attract trialPower Individuals join companies that give them autonomy or power and people are loyal to brands that enable and empower themRetention Three factors that ensure continued access to talent and brand lovePurpose Talent cares about the purpose of the company and people ask about the purpose companies serve beyond making a profitValues Over time employees stay with companies whose values they find resonate with theirs and consumers stay with brands whose values they resonate with and who show that they are valuedConnections If someone feels connected to their manager their clients and their colleagues they are more likely to persevere through the ups and downs of a career Similarly an emotional connection to a Brand ensures a greater loyaltyPassion Three factors that get individuals to feel passionate about their place of work and brandsFreedom Companies that recognize that they work for talent rather than talent works for them and approach talent as something they access versus own ensure that people have the flexibility and freedom to be who they are Brands that are highly accessible and adaptable ability to purchase and return across channels and adapt to the needs of customers ensuring freedom in how they are used and paid for garner long term loyaltyIdentity A career is part of a personamp8217s identity as are the brands with greatest loyalty Understanding the identity of a person also allows for customization of how they are served treated and grown It is important to know that while a company and a brand are part of the identity and story of a person they are just a part Companies that understand that they need to fit in the story of the lives of their talent and customers rather than the talent and customers fit in the story of the company or brand are ones that thriveGrowth A career lasts for four or five decades in a world that is changing fast Skill sets need to be continuously refreshed and kept relevant Companies that focus on the future and constantly transform ensuring their growth will always be able to access talent since people care about ensuring they are growing and remaining relevant and will work at firms who allow them to grow skills that are valued outside the firm By making talent highly attractive to the outside is the way to ensure continued access to them Similarly brands that find ways to adapt and change by combining their roots and wings engender long term passionClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The Great Attraction

Author

Publish date

Channel

Rishad Tobaccowala

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The Great Attraction

Enjoying This Commentary? There's More to Love

Rishad Tobaccowala

Stay in the know with more from MediaVillage

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies