The true value of one specific media platform is often defined in terms of advertisers' return on ad spend. Audio is one media form that not only boasts strong performance on its own, but also makes other media work better. That is what Audacy found in their recent study, Audio Amplification: The Return on Ad Spend, a meta-analysis of audio performance that was conducted over a three year period from 2018 through 2020.
The Impact of Audio in a Media Plan: Audacy's Idil Cakim Reveals Results
![The Impact of Audio in a Media Plan: Audacy's Idil Cakim Reveals Results](/media/articles/screen-post-d7MQrmXntKg.jpg.550x380_q85_box-0%2C20%2C640%2C464_crop.jpg.webp)