Audio, like other forms of media, is expanding with both digital and over-the-air offerings coupled with fresh entrants such as podcasting. How can advertisers best leverage all these popular formats? Sergei Peysakhov, Senior Director of Measurement and Insights at Audacy embarked on a new research study to better understand the power of audio in its many incarnations.
Audacy's Sergei Peysakhov on Making the Most Impact From Your Audio Strategy
![Audacy's Sergei Peysakhov on Making the Most Impact From Your Audio Strategy](/media/articles/asian_audio_minh-pham-RsmOYMxmlYU-unsplash_OWz3O6A.jpg.550x380_q85_box-0%2C1725%2C5000%2C5197_crop.jpg.webp)