No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was -- every campaign uses a combination, for very good reason.
The Importance of Combinations in Ad Campaigns
![The Importance of Combinations in Ad Campaigns](/media/articles/image-cover-1681473858888.550x380_q85_box-0%2C312%2C1562%2C1396_crop.png.webp)
No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was -- every campaign uses a combination, for very good reason.
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