We don't get to pick the era we live in. We're human, though, and we dream about other times and other places. Given a choice, today's agency CEOs might dream about turning back the clock sixty years or so, when the world -- and the ad agency within it -- was much simpler and a lot more fun.
Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019.
Farmer has an MBA from Harvard Business Scho...