There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold. For the first time ever, OOH will be able to compete with search, social and display advertising because of new technology that leverages mobile phone location data.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.