There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold. For the first time ever, OOH will be able to compete with search, social and display advertising because of new technology that leverages mobile phone location data.
The Next Chapter of OOH: Audience-Based Buying (Part 1 of 3)
