Sports teams and entertainers aren't the only ones with ardent fans. Many of today's direct-to-consumer and content brands are capturing the hearts (and eyes) of consumers across the web. Executives from several of these beloved brands took the stage at the CES panel "Leaders in Fan-First Engagement" to discuss how to build authentic emotional connections — and fan-like zeal — to stand out in an increasingly crowded market.
The Power of Authenticity in Fan-First Engagement
