With the broadcast upfronts one month away, it is time for those in the business of television to face the facts – and, as with most reality television, the facts are not pretty. For the past few years, television transactions have gone on relatively unfettered despite these gory details describing the actual broadcast environment:
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Alex Petrilli serves as senior manager of media insights at TiVo. In this role, Alex is responsible for utilizing the vast data resources available at TiVo to convey valuable information about the television industry and viewing trends. Prior to TiVo Alex wo… read more
