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The ROI of a Social MVP

The ROI of a Social MVP

Author

Robin Clarke photo

Robin Clarke

Publish date

January 29, 2018

Channel

CMO Village

Archived in

Publicis Media
13 106 72

There has been a lot of talk recently about the NBA replacing the NFL as America's favorite sports league.  Even legendary NBA players like Kareem Abdul-Jabbar have been vocal about this potential shift -- and with good reason.  The NBA is fast-paced, fun and refreshingly unfiltered.  And now the league's top players, such as the Cleveland Cavaliers' LeBron James, the Golden State Warriors' Stephen Curry and the Houston Rockets' James Harden, as well as a crop of fresh faces including the Philadelphia 76ers' Joel Embiid, are driving a new dialogue with fans on social media that is transforming the game both on and off the court.

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13 106 72
Robin Clarke photo

Robin Clarke

Robin Clarke is Global Head of Publicis Media Sport and Entertainment (PMSE). PMSE’s Social Performance Index (SPI) is a ranking of athletes’ reach, engagement, growth and frequency via social to help determine broader impact and potential mark... read more

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