The ROI of a Social MVP

There has been a lot of talk recently about the NBA replacing the NFL as America's favorite sports league.  Even legendary NBA players like Kareem Abdul-Jabbar have been vocal about this potential shift -- and with good reason.  The NBA is fast-paced, fun and refreshingly unfiltered.  And now the league's top players, such as the Cleveland Cavaliers' LeBron James, the Golden State Warriors' Stephen Curry and the Houston Rockets' James Harden, as well as a crop of fresh faces including the Philadelphia 76ers' Joel Embiid, are driving a new dialogue with fans on social media that is transforming the game both on and off the court.