Last week’s B&C Multichannel News On Demand Summit gave a great overview of the state of the art in the on demand world. From content creators and distributors to measurement companies to marketers, the growth and appeal of on demand for both business and consumers is growing and transforming the business of television. The primary takeaways follow.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more