Major trade groups of the advertising industry have come together to provide counsel to Congress as a federal legislation around privacy is discussed. This is welcome news from the perspective of providing clarity and consumer protection while also preserving the good that the "Big Data" world has brought in terms of driving media efficiency. But it is also giving a moment of rapprochement to an industry that has been fractured by trust issues, compensation disagreement and general transition fatigue from the analog era to the digital world.
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