For many of my peers, audio has always played a large role in our lives as consumers. That affinity for the medium has affected the way we work, too. We’re digital natives who came into marketing during the podcast boom of the past decade. In fact, the small higher-education nonprofit I worked at for one of my first jobs actually produced an original podcast as part of its marketing strategy. In my role on the communications team, I was responsible for researching and vetting guests on the program and assisting in pre- and post-production of the show.