As travel corridors opened briefly last summer, travel brands tried to predict who would re-ignite the travel industry after its sharp decline. However, after another wave of strict lockdowns and the global vaccine roll out, consumer behaviors have shifted once again. In this evolving landscape, where mindsets are in constant flux, understanding consumer tensions will be crucial for travel brands to adapt at pace and thrive as the travel industry opens once again. We've identified three tensions that we believe will be critical to recovery.
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