In our previous column, we reviewed how the Google/Apple deprecation of identity will reduce marketing effectiveness and proposed that marketers consider tripling their digital ad research budget immediately and continue that investment through mid-2023. Today, we will go through how this calculation was developed, and what key objectives marketers must address.
Triple Your Digital Ad Research Budget Now -- Part Two
![Triple Your Digital Ad Research Budget Now -- Part Two](/media/articles/lines_h1MgBHE.jpg.550x380_q85_box-8%2C0%2C639%2C438_crop.jpg.webp)