“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” That's a quote from Malcolm Gladwell in The Tipping Point: How Little Things Can Make a Big Difference. The Tripping Point is a similar notion, applying specifically to the ad industry, where some traditions die hard. The resistance to change requires more of a push, so picture a raised threshold and a push from the circumstances around us.
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