I am, as those who read The Cog Blog regularly know, a fan of keeping things simple. I believe that life is complicated enough without us adding to it by using long words where shorter ones will do, or inventing technologies that nobody except those doing the inventing want or need.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.