With the NBA's 2019 All-Star Weekend festivities set to tip off February 15, culminating with the All-Star Game February 17, exclusive media partner Turner Sports has planned a dynamic lineup on and off the court. Demand for NBA advertising is at a fever pitch, and Turner Sports Executive Vice President of Ad Sales, Jon Diament (pictured below), says the league's official marketing partners and its many competitors have made a strong commitment to the event, with ad inventory selling out faster than ever. Diament spoke to MediaVillage about the NBA's popularity with younger fans, why live sports -- and the NBA in particular -- are so attractive to brands and how Turner is selling its roster of upcoming sports, including the NCAA Men's Basketball Tournament, Major League Baseball and the UEFA Champions League.
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