Days before the tournament tipped off on March 13 on truTV, Executive Vice President of Turner Sports Jon Diament said inventory in the 2018 NCAA Division I Men’s Basketball Championship was about 95% sold-out, a figure that, he added, matched last year’s level at that juncture. It’s a ratio that belies any notion that interest in the tournament diminishes when the Final Four matchups and championship game air on cable rather than tourney partner CBS.
Turner Sports’ Jon Diament Details March Madness Ad Sales Game Plan
