Days before the tournament tipped off on March 13 on truTV, Executive Vice President of Turner Sports Jon Diament said inventory in the 2018 NCAA Division I Men’s Basketball Championship was about 95% sold-out, a figure that, he added, matched last year’s level at that juncture. It’s a ratio that belies any notion that interest in the tournament diminishes when the Final Four matchups and championship game air on cable rather than tourney partner CBS.
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