Every chief revenue officer has the same mantra in common: "We need to get to the client." At the recent Media Financial Management Annual Conference, the clients came to the sellers. Leaders of the ANA and 4A's traveled to Jacksonville, Florida to update media company financial leaders on a path to growth by leading their organizations' sales efforts and targeting the new generation of procurement-led decision-makers. Following is a summary of the panel presentation.
Turning the Tables: When Advertisers Show Media Publishers the Path to Success
![Turning the Tables: When Advertisers Show Media Publishers the Path to Success](/media/articles/image-cover-1716496137680.550x380_q85_box-0%2C637%2C4320%2C3637_crop.png.webp)