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About Us

And Now a Few (Less) Words From Our Sponsor

Author

Steve Grubbs

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Channel

Thought Leaders

There’s a slow drip poison that is sickening the TV ecosystem. While the quality of TV content has never been better and the breadth of program choice has never been more expansive, we have so mucked up our content with commercial and promo loads that we are ruining the real-time viewing experience. As a by-product, we are chipping away and devaluing the ad effectiveness of the medium.

Steve Grubbs

Steve Grubbs is founder and president of Second Act Media consultancy. Second Act advises media and emerging tech companies on how best to monetize their products and services across the advertising ecosystem. Second Act also advises marketers and produc… read more