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Video Everywhere  --  DPAA InSites logo
Video Everywhere  --  DPAA InSites logo

TV or Not TV, That Is the Question

TV or Not TV, That Is the Question

Author

Barry Frey photo

Barry Frey

Publish date

February 09, 2016

Channel

Video Everywhere -- DPAA InSites
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One of the many lively sessions at the Digital Place Based Advertising Association's (DPAA) annual Video Everywhere Summit in the fall was a panel that debated video agnostic planning; the issue of whether all video screens should be valued equally (see link to panel video at end of column). Suffice it to say, there were strong opinions expressed on the topic but one clear takeaway emerged: With screens now pretty much omnipresent in our lives, the definition of what constitutes television is murkier than ever.

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Barry Frey photo

Barry Frey

As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space.  DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo… read more

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