UM Appoints Sasha Savic Global CEO

amp8220A tenacious and dynamic leader who cares deeply about people clients and community Sasha is a consummate relationship builder who has driven results for some of the worldamp8217s most iconic brandsamp8221 said Kiernan amp8220Sashaamp8217s love of the business complements our strong valuesdriven global culture and his will to win and commitment to excellence will supercharge how we show up in the marketplace and for our clients We are thrilled to welcome him back to the IPG familyamp8221As Global CEO Savic will galvanize the UM community around a growth mindset leveraging the agencyamp8217s industryleading data capabilities to optimize and energize its gotomarket strategy Known for his effectiveness in building inclusive and connected workplace cultures Savic will be integral to advancing UMamp8217s commitment to diversity marketplace equity media responsibility and sustainabilityamp8220The role of media is timeless and I am excited to join the global leadership team at UM the undisputed leader in unlocking the power of data to enhance the purpose and longevity of brandsamp8221 said Savic amp8220Building connections is what drives me amp8211 from strengthening community to partnering with clients to connecting consumersamp8217 needs to a brandamp8217s purpose and value I look forward to bringing together content data and brand meaning to create sustainable longterm growth at UM where I first got my media chops and fell in love with this industryamp8221Most recently Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as US CEO for nearly a decade His leadership resulted in nine consecutive years of growth and he was recognized as Adweekamp8217s US Executive of the Year in 2021 Prior to MediaCom Savic was Chief Operating Officer at Havas Media Group NA driving strategy and business performance With three decades of experience in media he has also held senior leadership roles at McCann New York and UM leading media efforts for brands like Procter ampamp Gamble Microsoft Intel and MastercardSavic has served on the jury for Cannes Lions International Festival of Creativity the Effie Awards and Brand Film Festival In 2019 he led the launch of the New Majority Readyamp8482 NMR Coalition a movement to help brands engage with multicultural audiences and place diversity at the forefront of their strategies He is also a member of the 4As Media Leadership Council and supports environmental causes and sustainability through participation in NASF and ASF in North AmericaClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

UM Appoints Sasha Savic Global CEO

Publish date

Channel

Archived in

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

UM Appoints Sasha Savic Global CEO

Enjoying This Commentary? There's More to Love

TAGS:

Cookies