Univision Communications Inc. during Upfront Week once again proved how much it focuses on all audience experiences with an interactive Upfront event (see video below), inventively immersing guests in activities and displays tied to its programming and inviting everyone to “Eat. Drink. Explore.” “Last year we decided to shake things up with the Upfront format” said Steve Mandala (pictured above), President of Advertising Sales and Marketing for UCI. “We got such a positive response, we decided to take the same approach this year.”
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