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Upfront 2019: It Better Be a Hell of a Show!

Upfront 2019: It Better Be a Hell of a Show!

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Jeff Minsky

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May 16, 2019

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The Myers Report

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Upfronts/NewFronts
25 11

The pressure is on, more than it has ever been, for traditional players to convince executives, marketers and buyers that they are maintaining relevance for consumers across all demos; putting forth content that will truly be competitive to the non-ad supported streaming services of Netflix, Amazon and Disney+; continuing to supply rigorous data for audience targeting to the degree of companies like Xandr, and are willing to demonstrate innovation in both strategic communications and compensation.  It’s a tall order. The IAB’s recently released final report for 2018 Ad Spending shows that digital media revenue has passed the $100B mark.  The Myers Report estimates that total digital marketing investments in 2019 will surpass $210 billion, with $92 billion committed to digital media advertising. Further, The Myers Report projects 18% growth in 2020 -- $109.5 billion.  Those dollars are no longer just coming from print, newspaper or radio. The dollars from TV are starting to flow to digital and while many networks have upped their data game over the past couple of years, programmatic advertising and audience based targeting continue to be the trend among the larger media buying, holding company-owned agencies that represent billions of dollars of marketer spending.  In the recently released "2019 Marketplace Assessment: Survey on Media Company B2B Relationships, Services and Value" conducted by The Myers Report, the 745 respondents from both major Media Agencies and Advertisers are indicating a continued shift in ad dollars from television to digital, but there are some new twists this year that should have TV executives on alert. MyersBizNet members can scroll down to read more or access The Myers Report online. 

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Jeff Minsky

Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
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    Ed Martin Report
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    TV / Video Download
    Go to page
    #AndradeSays
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    Shattering the Glass Ceiling
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    The Update
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    Lunch at Michael's
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    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    See All Channels
    The Myers Report
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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
    Go to page
    #AskGenZ
    Go to page
    Legends & Leaders
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    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
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    Go to page
    The Age of Aging
    Go to page
    LGBT+ Advancing
    Go to page
    1stFive
    Go to page
    Advancing Diversity Hall of Honors
    Go to page
    Future of Men
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