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USA Today's Super Bowl Ad Meter: A Pop-Culture Conversation in Itself

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USA Today's Super Bowl Ad Meter: A Pop-Culture Conversation in Itself

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Robert DiGisi

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The USA Today Ad Meter has for 34 years answered the question, "What is this year's favorite Super Bowl commercial?" It's an organized pop-culture conversation in itself, and it captures through a poll what has long been discussed at water coolers and what is now often discussed on Monday morning Zoom calls. Here's my take on this year's results as a veteran marketer and now professor of sports marketing.

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Robert DiGisi photo

Robert DiGisi

Rob is the Founder and President of Iron Horse Marketing, a boutique sports marketing consultancy focused on launching new ventures, partnership marketing and strategic development. A veteran sports, leisure and experiential marketing executive, Rob has crea… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
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The Thought Leaders
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural Media
Go to page
Music Notes
Go to page
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