The USA Today Ad Meter has for 34 years answered the question, "What is this year's favorite Super Bowl commercial?" It's an organized pop-culture conversation in itself, and it captures through a poll what has long been discussed at water coolers and what is now often discussed on Monday morning Zoom calls. Here's my take on this year's results as a veteran marketer and now professor of sports marketing.
USA Today's Super Bowl Ad Meter: A Pop-Culture Conversation in Itself
