One of the biggest and most exciting surprises I've had in my more than 40 years working in, studying and reporting on the media and advertising business is how prepared and responsive many media agency executives are for the looming transformation of media industry business models. As the video advertising industry heads toward what many believe will be the same-old, same old Upfront and NewFront scenario, I've been sharing my video interviews with 18 senior media agency executives (plus Mini USA’s Lee Nadler) in which they explain some of the ways in which they are transforming their business models and changing the status quo.
By
Jack Myers
