Last year, Publicis reorganized its media agencies and created PMX -- Publicis Media Exchange -- to aggregate and leverage the company's more than $80 billion in media investments globally. Under the leadership of David Penski, PMX and Publicis have been on a new business winning streak, including the Miller Coors business. In my exclusive interview, part of the Legends & Leaders Video Interview Series, Dave shares his insights and perspective on the past, present and future of media. A few of his comments appear below. Watch the entire interview series here.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Jack Myers
Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more
