Village Soapbox: This Week's Top Headlines in Media and Marketing

Charlene Weisler recently spoke with Roseann Montenes at AE Networks on her step by step process in getting clients comfortable with the move away from traditional demo targeting to multiviewing precision targeting based on true KPIs Check out that process in Weisler39s interview Brave New World of True Accountability An Interview with AE Networks39 Roseann MontenesAll major forecasts agree that in 2021 we will see an advertising spend recovery Just how strong that recovery will be is still up for debate Ad Holding Company Dentsu has just released their projections Read my synopsis in Dentsu Forecasts 2021 Global Ad Spend RecoveryRaquelle Zuzarte sat down virtually with Michelle Kehily vice president global head of digital marketing ampamp commercial excellence at Merck The Balancing Act Agility with LongTerm PurposeSimon Applebaum gives a preview of what attendees may experience at NBCUniversal39s recently announced conference in March Think an AdTech Upfront Read more in NBCUniversal39s First Down on Developer ConnectionsOn this week39s edition of Legends ampamp Leaders Jack Myers has a conversation with Ampersand39s Nicolle Pangis on who has influenced her career and her approach to leadership in a time of turmoil in the world and industry upheaval Watch this fascinating interview with a true legend Ampersand39s Nicolle Pangis on Leadership WorkLife Boundaries and the Future of TVNatasha Dure vice president communications ampamp culture at Ampersand gives us the true insider view on how Ampersand earned recognition from Ad Age as one of the quotBest Places to Work in 2021quot which is even more an accomplishment given the pandemic Get real insights and tips in Culture MattersAMC Networks has hit upon a winning crossmedia strategy by meeting viewers where viewers are AMC39s Evan Adlman shares how that strategy is playing out in AMC Networks Creates OneStop Shopping for Buyers to Reach Consumers Where Consumers Want to be ReachedAdvanced TV expert Cadent has raised the bar with the latest iteration of their TV Identity Graph in Cadent Announces Expansion of TV Identity Graph Partnership with PremionSo what are the kids39 reading these days Amanda Keaton from AskGenZ shares her reading list and there39s no requirement that you be Gen Z to read them Check out Keaton39s faves in 2021 Books for Gen Z Who Love to Read and Even Those Who Don39tThe Coalition for Innovative Media Measurement CIMM recently presented their latest progress on crossplatform attribution as part of the ARF39s 10th Annual CrossPlatform Video Measurement ampamp Data Summit Our Charlene Weisler gets a progress report on how CIMM is solving the walledgarden data challenge as more walled gardens continue to proliferate Read Weisler39s update in CIMM39s Jane Clarke on Industrywide Media Measurement CollaborationBill Harvey sets his sight on the myriad of crossplatform ROI optimizers entering the market in this week39s edition of In Terms of ROI Read the first of Harvey39s thoughts on this latest attribution tech in VideoAmp39s Campaign Optimizer and the quotDemocratization of DataquotTamara Alesi turns her analytical self towards audio and tracks how our listening behavior has changed over the past few years Who knew so many are still listening to their CDs Read Tamara39s analysis in How We Listen to Music is Rapidly ChangingAs the world moves into further reliance on AIdata scientists everywhere have recognized that human biases can find its way into data which has discriminatory ramifications Now the ad industry is waking up and taking preventative action to ensure this doesn39t find its way into our datadriven media world Brian Jacobs tells you how GroupM is creating a new tool The Data Ethics Compass Read Ethics and ObjectivityTOP SUPER BOWL STORIESAs a lifelong Cowboys fan the following words pain me to say in ways that I cannot convey enough but no matter which team you are a fan of you have to admire what Tom Brady has accomplished at age 43 The Age of Aging39s Peter Hubbell examines just how this is a teaching moment for all those who engage in ageism Super Bowl LV Experts Already Know the WinnerThis year39s advertiser roster in the Super Bowl which arguably is watched by as many viewers for the ads as for the game is going to be significantly different While some traditional automotive participants like Hyundai and Kia are sitting out others like Toyota and GM are in Auto marketing expert Jim Motavalli gives us a preview in Car Advertisers Make Bets on the Super Bowl But Not On Who WinsPrepare for the big game with our new sports media podcast Views from the Grandstand This week host Justin Paura takes a look at how the NFL fared in a season like no other before Views from the Grandstand Stage is Set for NFL39s Grand FinaleTOP TVVIDEO DOWNLOAD STORIESAccording to the Consumer Tech Association in the US over 42mm Smart Connected TVs have been sold over the past year and that number has been fairly consistent over the past five years Alli Romano had a chance to speak with music video service Vevo on their latest moves to ensure that their app is on all platforms Get that and the latest insights from Vevo in Connected TVs and Time at Home Help Vevo FlourishOnline retailer Wayfair has partnered up with Discovery Networks for a brand new competition series on discovery inspired by the hit HGTV series Design Star Read about this exciting new series in Eight Home Renovation and Interior Design Experts Compete for Stardom and 50000 in quotDesign Star Next GenquotThere has been great loss over the past week in the world of acting Ed Martin looks back at the careers of those we39ve lost and the common part of their careers which often gets overlooked the quotTV Movie of the Weekquot that was so dominant in the 3970s Read Martin39s tribute in Cicely Tyson Cloris Leachman Hal Holbrook and the Heyday of the TV MovieAll hail the Queen Jacqueline Cutler goes behind the scenes with a look at the latest revival of CBS39 The Equalizer which premieres right after the Super Bowl Queen Latifah Evens the Score on CBS39 quotThe EqualizerquotIs the United States of America oxymoronic Has there ever been a time where we39ve been more partisan Erich J Prince expounds on the importance to our society in a world of 39pick your own news slant39 to having at least one dissenting voice to represent other opinions Read Prince39s In Defense of the Odd Man Or Woman Out in News Juan Williams Rick Santorum Meghan McCainTHIS WEEK IN MEDIA STORIESIndependent SSP Magnite has acquired video advertising platform SpotX for 117B in cash and stockAmazon39s Jeff Bezos announced his intention to step down as CEO as of July 1 He will transition to the role of Executive Chair Andy Jassy who has been the Chief Executive of Amazon Web Services will replace BezosWe learned quite a bit in Alphabet39s earnings call In 2020 more than 500K channels LiveStreamed for the first time on YouTube YouTube Shorts is currently receiving over 35B views per day YouTube ad revenue has reached 69B up from 47B YAG Google Search and others ad revenue was 319B up from 272BGoogle has made a 1B investment in partnership with news publishers for News Showcase which subsidizes participating publishers to share their expertise and editorial voice through enhanced storytelling experiences In part with this program Google will pay publishers to allow consumers free access to content behind paywalls This program will roll out globally out starting with Germany Australia and BrazilGoogle recently launched a new insights page within Google Ads that gives advertisers quotthe latest on everchanging search trends relevant to their businessquotPinterest smashed expectations with Q4 revenue growth of 76 vs YAG to 706MM Lots of time home has led to a dramatic increase in 39pinning39 with 37 growth of Monthly Active Users to 459mmSnapchat added 16mm Daily Active users in Q4 bringing their total up to 265mm 22 vs YAGQuarterly revenue was up 62 to 911mm The company reported that over 5B quotsnapsquot are taken each day The company also reported that during the week of the presidential election 30mm Snapchatters watched electionrelated content from their Discover product of trusted media partners Giving some insight into their original content the company announced that Will Smith39s show quotWill from Homequot has reached 43mm total viewers in its two seasonsKantar is now integrating campaign effectiveness data from Google Ad Data Hub for YouTube Ads into its Brand Lift Measurement productWalmart has acquired Thunder Industries a company that provides data critical for the creation of personalized adsHave a wonderful and safe weekendClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: This Week's Top Headlines in Media and Marketing

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Jeff Minsky

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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Village Soapbox: This Week's Top Headlines in Media and Marketing

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"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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