I call it vertical exclusivity. And you aren’t going to like it. Unless, of course, you're Disney, AT&T, Comcast, Netflix, Amazon, Hulu, Apple, CBS, Charter, T-Mobile, Google and, oh, yeah, Facebook. There will be more. Our future is all about who controls the “content” (shades of Redstone) and the conduit. What’s happening now in 2019 will put in place how you’ll pay for programming -- no matter where, when or for what device -- by 2024.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.